The saying used to be that you needed to get your ad in front of customers seven times for them to pay attention to it. However, this is no longer true. Rather, in today’s digital environment, with consumers being constantly connected and continuously bombarded with marketing messages, consumers experience data overload. As a result, your customers and prospects may be failing to notice what they are seeing—including your ads. So just how do you make sure that your branding is not only noticed, but is also seen and recalled by your customers and prospects? By following the points below.
The first way for your organization to get noticed is with strong branding. Your brand reflects your identity and starts with your logo. Your brand needs to convey a sense of who you are and generate emotions within your customer base. Your logo serves as the main visual representation of your company, and of your brand. As such, it is very important for your brand to be recognized across all marketing channels.
When thinking about your logo, and your branding, start by thinking about your color palette. Colors are subject to personal bias and associations. For example, yellow often conveys optimism and warmth, while blue projects trust and strength. Being aware of these color associations, as well as cultural sensitivities of colors, can help you create a logo that sends the right signals to your customers.
Similarly, you need to consider your font choice when designing your logo and establishing your branding guidelines. For example, the choice of serif versus sans-serif fonts sends subconscious signals to your consumers. While a serif font denotes trust, sans-serif fonts generate thoughts of reliability and honesty. As with color, don’t forget to factor in the demographics of your target audience in your font selections. You want to be sure that your font is able to be easily read by all.
The next way for your organization to get noticed is through your marketing materials. From social media efforts to print marketing campaigns to promotional items, it is vital for your messaging and imagery to accurately portray your brand and to be consistent across all marketing channels. All of your marketing campaigns and materials play a part in getting your brand noticed and remembered. Including the use of tactile pieces, such as direct mail, brochures, and even tote bags or coffee mugs in your marketing mix can help cut through the advertising clutter and play a part in getting your brand noticed and remembered.
Email marketing is one of the best ways to generate interest in your brand and to turn prospects into customers. Building a long-term relationship is key, and you will want to send emails out on a consistent basis. If you are regularly delivering content that your audience wants and needs, they will be anxious to hear from you frequently. In addition, emails are easily forwarded to others—providing the opportunity for you to receive referrals to other consumers who may not be on your current customer or prospect list.
Do you have a website? Is it driving site visits? To get your brand noticed online, you need to have a strong website presence. Functionality and ease of use, such as site navigation, are essential for a positive customer user experience and for return visits. In addition, focusing on Search Engine Optimization (SEO) will help to get your site, and your brand, noticed by customers and prospects. As with your other marketing efforts, your website design must be consistent with your branding and other marketing efforts to allow for quick and easy recognition of your organization.
It’s no secret that branding factors into the success of a company. Noticeable brands evoke undeniable emotions and generate attention, and they draw customers in and keep them engaged. At Safeguard by Innovative, we have a complete suite of products and services to help your company get noticed and be remembered, from creative and design solutions for your brand, to the printing of your marketing and promotional materials, to your email campaigns and internal eCommerce storefronts. Let us show you how Safeguard by Innovative can help you get your brand noticed and remembered.