You might have heard that simple things can make a big impact, and that’s certainly true for promotional items. In fact, promotional products might have more power than you think. Whether you are a small organization looking to grow, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your business.
Promotional products are great for advertising your business at trade shows, to give away during an open house, or as a seasonal gift. While customers will appreciate the convenience your products offer, you will enjoy having your contact information in plain sight. See for yourself how promotional products can help increase sales and make lasting impressions with consumers. Here are three ways you can grow your business with promotional products.
Reach a Broader Market With Promotional Products
When you give away a promotional product, it isn’t just the recipient who sees your message. Family members, friends, coworkers, and even passersby can all be reached through the same item. Plus, every time a consumer uses a promotional product you get more advertising exposure. Most people keep promotional items for more than a year, resulting in a lot of brand impressions.
While your main effort should be marketing to your target audience, having items that are extremely mobile is surely beneficial. Promotional items can reach audiences to which you’ve never marketed before. These branded items also give your business more visibility compared to other advertising mediums. And only promotional products provide an interactive experience as part of your marketing message.
Every business owner wants their company to be talked about and to drive more sales by word of mouth. Handing out promotional items, particularly at places like trade shows, is a powerful way to attract attention to your brand. Customers are also more likely to listen to your marketing pitch when you are giving them a gift.
Everybody loves a freebie. Over 80% of Americans reported that they like receiving promotional items. Receiving a gift makes people feel special and shows customers their business is valued and appreciated. And the most common draw for promotional objects is their usefulness. Consider handing out promotional products to thank customers for their business or as an apology for a long wait time. Remember, happy customers are most often repeat customers.
Businesses that use promotional items increase their likelihood of being remembered by customers. Customers not only remember the actual product but the company and even the message associated with the promotional item. People are more likely to keep promotional products around if they think the item is practical. Customers often keep these branded products for 6 months or longer. That makes using promotional items a reliable way to increase brand awareness.
Make a Good Impression
If your product is useful or appealing to recipients, they will keep it and use it. Over half of people use a promotional product at least once a week. It’s easy to see that promotional products make an impression. Repetition is key to remembering a message. By handing out branded items, you are giving your audience repeated exposure to your brand.
People like free, useful items, so it’s no surprise that consumers have more positive feelings towards companies after receiving a useful item. Combined with repeated exposure it’s no wonder that the use of promotional items has been shown to increase sales. When consumers see your name on a product that is both unique and useful, they are more likely to come to you for business than a company that doesn’t use promotional products.
Some of the most popular promotional products are simple items that people use every day, think pens, bags, drinkware, and apparel. The goal is to choose something useful that people will keep, so it is a continual reminder of your company. Think about what action you want customers to take after they receive your promotional item. You may want to offer a discount if they mention the product or event where they received the merchandise.
Promotional products are even good for your bottom line. These items are inexpensive considering the frequent brand exposure they provide. They also have a lower cost-per-impression than traditional forms of advertising. Of course, creating a positive brand image doesn’t happen overnight. You will need to consistently shape your customers’ opinions by delivering what they need.
Cut through the clutter and grow your business with promotional products. We know that promotional items are a highly successful marketing tool, that’s why Safeguard by Innovative provides our customers with access to over 700,000 different promotional items. We can help you find the right promotional product for every budget and every occasion. Contact us today to find the right promotional product that will get your business noticed.