For years the basics of retail stayed the same. If a customer wanted to purchase an item, they would drive, or walk, around to find the right store during business hours. They would purchase what they needed from the brick and mortar store and then return home. That isn’t how most customers shop anymore. Now, even if people do visit your store in person, they want to see your items online first. Customers aren’t driving around looking for your store sign; they are searching for you on the Internet. If you don’t have, an eCommerce website is a site that allows your business to sell products and services to an online audience. Customers are looking for the easiest way to make their purchasing decision, which typically leads them to an online search for their desired products and services. If your business doesn’t have an eCommerce website, then those potential customers are most likely going somewhere else. The presence of an online store not only will help you retain existing customers but also attract new ones.
Gain New Customers
An eCommerce website provides your business with a much broader customer reach. Instead of only being able to reach local customers you’ll be able to sell a product nationally or globally. A broader audience also means the possibility of better overall sales. With an eCommerce website, customers can shop at their leisure, wherever they are and have your products delivered directly to their doorstep.
There are many ways to make sure these new potential customers can find your website, but you’ll want to make sure you are taking advantage of new advertising methods. Whether you focus on SEO and long tail keywords or PPC (Pay Per Click) advertising on search engines, it is essential that your website appears when customers are searching for the products or services you offer.
Stay Open 24/7
Sometimes customers can’t make it to your store during regular business hours. An eCommerce website means that you won’t lose any of those potential customers. Instead, your store will be open 24 hours a day, 7 days a week.
Potential customers will be able to browse your entire product range while conducting other activities, whether it’s at their desk or on the couch. Make sure that your website up-sells and cross-sells by recommending products related to the ones customers are browsing. The combination of always having your store available and cross-selling products is yet another potential way for your business to make more sales.
Foot traffic to brick and mortar stores is dropping. That makes having an eCommerce store essential to your bottom line. You are offering customers an easy way to buy your products anywhere at any time. That is an excellent asset for your business.
An eCommerce website can even help you increase your conversion rate. No matter how popular your brand is, if your conversion rate is low, then profits are low. With an eCommerce platform, people get a chance to immediately buy from you, rather than having to wait to visit the store. This immediacy can help boost conversion rates.
If you have been working on growing your social media following, you likely have an audience that has been waiting for your eCommerce store to open. Your business will see a greater benefit from those followers when you make it as easy as possible for them to buy your products. Continue to provide them with valuable content and then start sending your followers to your website to turn them into customers.
Easy to Set Up
An eCommerce platform is certainly much easier to set up and run than a physical store. And Safeguard by Innovative has all the capabilities to make sure you can have real-time inventory levels, the ability to easily run reports at any time of the day, and offer payment option flexibility by allowing for multiple payment methods.
There is also the advantage of reduced risk when starting an eCommerce store. It requires a smaller workforce which increases the margin between profits and spending.
To have a successful website, you will need to drive traffic, provide informative content, and engage visitors. By partnering with Safeguard by Innovative, you will find one company that can help with all of your marketing communication and eCommerce needs. Contact us today for a consultation and find out how we can provide you with all the information you need to run your eCommerce website.