It doesn’t have to be choice, either digital or print, when it comes to marketing. In fact, it is quite the opposite. In a world of digital marketing, printed promotional products can be a breath of fresh air for any potential client looking at your business. A well-designed website and strong social media presence are still necessities, but print materials that showcase your business can really put you over the top with clients. Your print marketing and digital marketing efforts should go hand in hand, supporting one another. Here are 5 ways to complement your online presence through your print marketing.
How To Best Leverage Print Marketing
A mix of digital and traditional print marketing is the best way to increase brand awareness. A great place to start is with direct mail campaigns, which happen to be one of the most effective print marketing strategies. Almost 80% of consumers read direct mailings. Not only that, nearly 40% say they will visit a business because of direct mail.
You can maximize your success with direct mailing campaigns by utilizing variable data in print marketing. Variable data can be as simple as personalizing customer names to segmenting demographic information for more targeted marketing messages. Personalization increases direct mail response rates by about 20% on average. Just make sure to avoid these direct mail marketing mistakes.
Business cards are excellent tools for sharing your contact information while also promoting your brand. As long as people meet face-to-face, business cards will be exchanged. It’s easy to make sure your business card reflects that personality of your business by personalizing card size, paper thickness, and a variety of designs. A smart card with your company logo is one of the best ways to increase your brand awareness. Follow our tips for creating effective business cards that make sure you get noticed. Keep a supply of business cards with you at all times so you’ll never miss out on a great opportunity to connect with potential clients and show off your brand.
Flyers, Brochures, and Newsletters
People are inherently visual creatures, which is why printed catalogs and brochures remain popular with consumers. Looking through a printed brochure or catalog feels like a relaxing alternative to scrolling through multiple web pages. You can use variable data to personalize your materials with consumer names and information.
When it comes to creating print materials, make sure they are professionally designed and printed. High-quality print catches the eye and associates your brand with top quality products and services. These materials should have the same coherent look and feel that matches your website and social media pages. On all your print materials you will want to make sure you include your company logo and colors, slogan, and a call-to-action. Your call to action is what will motivate your potential customers to find you online. Your flyer shouldn’t just let people know you exist, it also needs to move them to use your services or products.
PURLs and QR Codes
Personalized URLs (PURLs) and QR codes are an easy way to meld your digital marketing with print marketing. Adding a QR code to your print materials may bring you more online business than you realize. QR codes help provide information to your customers in real time. Whether you are running a sale or other promotion, QR codes can give your website traffic a boost. Add them to flyers, business signs, or even brochures to invite people to get the most up to date information about your business online.
PURLs allow you to create a customized landing page for each potential customer in your campaign. A PURL will give you a lot of information about demographic response and consumer response to your advertising campaigns. Both PURLs and QR Codes allow a simple way for customers to reach the most relevant pages of your website. And the easier it is for customers to reach you, the more likely they are to take action.
Does your business use Facebook, Twitter, LinkedIn, or another social media platform? Make sure that you include your social media profiles on your print marketing materials. Social media is a great way to engage with your clients and let them follow your business. Make it easier for them to follow you by posting your social media handles on your print materials. Ensure that you have your website listed on your social channels to drive traffic to your website.
Brand awareness is about putting yourself in front of the customer in as many formats as possible. Safeguard by Innovative knows that having a strategic print marketing plan that works alongside your digital marketing plan will set your business up for success. Be sure that your logo, website, and print advertising all tie together to create a seamless brand experience for your customers. Let Safeguard by Innovative help you make these two marketing channels work together so you can reach an even larger audience.